Playing fetch is one of the fundamental images when we think about adopting a dog. 

There's something joyful about throwing a ball and having your pup come running back with it.  This picture is so strong that we don't realize that most dogs need to be taught this game.

So if you've ever

  • Thrown the ball and your dog just looked at you
  • Thrown the ball and your dog chased it but didn't pick it up
  • Thrown the ball and your dog grabs it then lays down to chew on it
  • Thrown the ball and your dog grabs it but refuses to give it back

This post is for you. 

While some dogs naturally gravitate toward this classic game, others might need a little guidance to get started.

Let's break down the steps to teach your dog how to fetch, whether they’re a total beginner or just need a few tweaks to master the game.


🎧Like to listen?

Check out my Your New Puppy's Podcast episode on this same topic.

YNP #059: How to Teach Your Dog Fetch or anywhere you listen to podcasts.


What is Fetch and Why do We Love It?

Fetch is one of the most iconic games you can play with your dog. It involves tossing a toy, stick, or ball for your dog to chase, pick up, and bring back to you. It’s simple yet incredibly engaging for both you and your pup.

Dogs love fetch because it taps into their natural instincts to chase and retrieve, which are especially strong in breeds like retrievers and herding dogs.

For humans, it’s a great way to bond with your dog while also giving them a healthy outlet for their energy.

Plus, it’s just plain fun to see their excitement as they sprint back to you, tail wagging, toy in mouth. 

Warning: Not Every Dog Will Enjoy Playing Fetch

When I decided to get my first dog, my boyfriend of the time had one request: the dog knows how to play fetch.  I agreed and it was the first thing I taught my new Labrador Retriever, Chance.  

And it quickly became a prime example of, careful what you wished for.  If you stood still for more than 3 seconds there would be a ball dropped at your feet.  And he would. Not. Stop.

He even learned to bring the ball to the new person in the room because the people who knew him, knew not to thrown the ball unless you wanted to be occupied for the next hour. 

My father adopted Chance's brother (Dannie) and if you tried to throw him a ball, he'd look at you like you had three heads and would wander over to the grass to look for a ground hog. 

So my point is there's no guarantees.  For some dogs it won't take much and they'll catch onto the game right away because they think it's the bees knees.  Some dogs will never be interested in the game and we'll have to find a different way to play with our dog. 

Check out a special episode of Your New Puppy's Podcast with 11 different activities to do with your dog.  

The only thing that's for certain is that, first, we have to teach our dog how to play the game.  And this is something we tend to forget. 

Biggest Mistake When Playing Fetch

The biggest mistake many of us make is jumping straight to the final game. We throw the ball far enough so our dog will run after it and expect them to get it and bring it back. 

Maybe they'll even chase after it, giving us a sense that it will work.  When really, dogs just like to chase things that are moving away from them.  They simply don't have the concept of bringing it back to you (yet!). 

To teach them what we want you have to start with small, easy steps to help your dog understand the basics.  We're going to teach them bringing the ball back is the best part of the game.

To do this we have to make it incredibly easy for them to do just that. 

Let's Make Fetch Happen. 

If you remember anything it's this: Start with super short distances.  This is THE most important step.   

Find a small, enclosed area like a room or a hallway. This limits distractions and prevents your dog from grabbing the toy and running.  Remember they don't know how much fun it will be when they bring it back to you (yet!).

Depending on the dog's size I'll sit on the ground with my legs in a "V" shape and my feet against, or very close to, a wall.  This helps to keep them contained which helps with the next step.

Now let's grab a toy!  I prefer a ball because I can roll it on the ground but it's more important to have a toy that motivates your dog. 

  1. Get your dog super excited about the toy.  Bounce it, wave it around, squeak it, etc.
  2. Roll/toss for a super short distance. I'm talking no more than 6 inches.  You should be able to reach out and take the toy back without your dog having to move much.
  3. As soon as they grab the toy, reach out and take it from them (still acting excited and playful).  If you can't reach it, act super excited and playful to encourage them to come to you.  If they don't bring it back, shorten the distance even more.
  4. Reward them!  Praise, play tug, or a treat can all act as rewards. You want them to think that bring a toy to you is the best thing ever. 

Remember this is a game, it's supposed to be fun.  If either of you get frustrated, stop and try again later. 

Ollie Learns Fetch!

Check out the video below where I demonstrate these steps with Ollie.

This is the first time I ever tried to teach him.  It went really well.  But at the end of the day, all these years later, fetch just isn't his thing.  He'd rather play tug or toss a ball around on his own.  

Work up to a Full Game of Fetch

As your dog gets the hang of short tosses, gradually increase the distance. Go from tossing the toy a foot away to a few feet, then to longer throws.

This is were the true fetchers will start to shine.  You've triggered their natural love for retrieving and you probably won't need much more guidance (i.e. the Chances of the group). 

Most will still need a little more encouragement.

For you, as you gradually increase the distances, keep the sessions short and fun.  Try to end on a high note to keep your dog excited for the next game.

If your dog struggles or loses interest, go back to shorter distances or try again later.

Remember (yes I'm going to say it again) keep it fun!  Your dog isn't going to want to play a game they don't understand or is forced on them. 

Your dog will want to play over and over again if it's fun and rewarding.  Always think "how can I make my dog successful".  

It's OK if your dog never takes to playing fetch.  I know it can be disappointing but there are many other activities we can try.  The magic happens at the intersection of what you enjoy and your dog enjoys.

Check out a special episode of Your New Puppy's Podcast with 11 different activities to do with your dog.  

A brown puppy running on grass playing fetch with a small ball in its mouth, under sunlight.

Troubleshooting Common Challenges

If you've already started experimented with fetch you probably hit one of these snags: 

  • Your Dog Doesn’t Bring the Toy Back: If your dog grabs the toy but doesn’t return, try using two toys of equal value. Toss one, and when they pick it up, use the second toy to get their attention and encourage them to return.  Then swap them. 
  • Your Dog Runs Away With the Toy: Never chase your dog—this turns the game into keep-away. Instead, stop playing and walk away. This shows your dog that the fun ends when they don’t bring the toy back.  Then create a more controlled environment.  A smaller area or use a leash or long line so they can't go far. 
  • Your Dog Loses Interest: Keep the game simple and rewarding. If they’re not engaged, go back to shorter distances or try a different toy that might excite them more.

If you're still struggling, it's always OK to start from the beginning as Ollie demonstrated above. 

A dog runs on a grassy path while a person throws a ball to play fetch in the background. The trees have autumn foliage.

Optional: Add Cues to Your Game of Fetch

Once your dog is consistently fetching and returning the toy, you can add cues like “Go get it” and “Bring it back.”

I like to use phrases that come naturally to keep the flow of the game but make sure everyone in the household uses the same cues for consistency.

"Drop it" or "Give" can also be useful.  They are good for dogs that like to play a little tug between throws (which is totally fine, and will burn even more energy).  

That being said, if we did it right your dog will willingly drop the ball because the next throw is what they want.   

Want to learn another training game?

A brown dog running in the snow next to text that reads, "Rover Round Robin: A family game to play with your dog.

Rover Round Robin is my go to game when you need to entertain your pup!  The whole family can play.  Tire out your pup while teaching them valuable skills.  Including coming when called! 

This download includes step by step instructions PLUS how to turn it into a game of hide and seek and other fun adjustments. The family (and the dog) will never get bored!

Let's wrap it up

Teaching fetch doesn’t have to be complicated. Start small, keep it fun, and focus on rewarding your dog for bringing the toy back.

Start with super short distances (I'm talking inches).   Be playful and exciting, encouraging your dog to come back to you.  Throw a party when they bring the toy.

Remember, some dogs will take to fetch immediately, while others might need more time and patience. And yes, some dogs may decide it’s just not their thing—and that’s okay too!

If you’re ready to try it out, grab a toy and start with the basics. Let's make fetch happen!


What's Next?

If you're ready for full personalized support in raising your new puppy I'd love for you to join YOUR Perfect Puppy, my 4-week online course designed to teach new puppy owners the skills and knowledge needed to raise a happy and well-behaved dog, covering topics from basic cues and potty training to building a relationship of trust and respect.  Check out all the details here.  

If you're ready for full personalized support in raising your new puppy I'd love for you to join YOUR Perfect Puppy, my 4-week online course designed to teach new puppy owners the skills and knowledge needed to raise a happy and well-behaved dog, covering topics from basic cues and potty training to building a relationship of trust and respect.  Check out all the details here.  

Close-up of a fluffy puppy with its tongue out next to a sign that reads "Your Perfect Puppy" and text at the bottom saying "Training by Debbie Cilento.

When you join YOUR Perfect Puppy you receive 6 months inside Playtime Paws Academy. The Academy is membership program that provides ongoing support to new puppy owners through features such as weekly live calls with me, a community forum, and a database of enrichment activities.  This combination of structured learning and ongoing support aims to empower puppy owners to confidently navigate the challenges of puppyhood and build a strong bond with their dogs. 


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